International marketing strategy / [book]
Bradley, Frank
International marketing strategy / [book] Frank Bradley - 5 th ed - Harlow : Pearson Education Limited, 2005 - xxvii, 408 P. ; 25 cm.
Scope of international marketing strategy International marketing in the global economy Company resources and capabilities
0273686887
MARKETING
HF 5415 / B72I 2005
International marketing strategy / [book] Frank Bradley - 5 th ed - Harlow : Pearson Education Limited, 2005 - xxvii, 408 P. ; 25 cm.
Scope of international marketing strategy International marketing in the global economy Company resources and capabilities
0273686887
MARKETING
HF 5415 / B72I 2005