Electronic commerce : a managerial and social networks perspective / Efraim Turban ... [et al.] [electronic resource]
Material type:
Computer fileSeries: Springer texts in business and economicsPublication details: Cham, Switzerland : Springer, 2015Edition: Eighth editionDescription: 1 online resource (xxxix, 793 pages) : illustrationsISBN: - 9783319100913 (E-book)
- HF 5548 T87E 2015
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
E-Book
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SPU Library, Bangkok (Main Campus) | Electronic Resources | On Display | HF 5548 T87E 2015 (Browse shelf(Opens below)) | Available | 9783319100913 |
Includes bibliographical references and index
Overview of electronic commerce -- E-Commerce : mechanisms, infrastructure, and tools -- Retailing in electronic commerce : products and services -- Business-to-business E-Commerce -- Innovative EC systems : from E-Government to E-Learning, collaborativecommerce, and C2C commerce -- Mobile commerce and ubiquitous computing -- Social commerce : foundations social marketing, and advertising -- social enterprise and other social commerce topics.- marketing and advertising in E-Commerce -- E-Commerce security and fraud issues and protections -- Electronic commerce payment systems -- Order gulfillment along the supply Chain -- EC strategy, globalization, and SMEs -- Implementing EC systems : from justification to successful performance -- E-Commerce : regulatory, ethical, and social environments -- Launching a successful online business and EC projects
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