Electronic commerce : [electronic resource] a managerial and social networks perspective /
Turban, Efraim
Electronic commerce : a managerial and social networks perspective / [electronic resource] Efraim Turban ... [et al.] - Eighth edition - Cham, Switzerland : Springer, 2015 - 1 online resource (xxxix, 793 pages) : illustrations - Springer Texts in Business and Economics . - Springer texts in business and economics .
Includes bibliographical references and index
Overview of electronic commerce -- E-Commerce : mechanisms, infrastructure, and tools -- Retailing in electronic commerce : products and services -- Business-to-business E-Commerce -- Innovative EC systems : from E-Government to E-Learning, collaborativecommerce, and C2C commerce -- Mobile commerce and ubiquitous computing -- Social commerce : foundations social marketing, and advertising -- social enterprise and other social commerce topics.- marketing and advertising in E-Commerce -- E-Commerce security and fraud issues and protections -- Electronic commerce payment systems -- Order gulfillment along the supply Chain -- EC strategy, globalization, and SMEs -- Implementing EC systems : from justification to successful performance -- E-Commerce : regulatory, ethical, and social environments -- Launching a successful online business and EC projects
9783319100913 (E-book)
ELECTRONIC COMMERCE--MANAGEMENT
ELECTRONIC COMMERCE
HF 5548 / T87E 2015
Electronic commerce : a managerial and social networks perspective / [electronic resource] Efraim Turban ... [et al.] - Eighth edition - Cham, Switzerland : Springer, 2015 - 1 online resource (xxxix, 793 pages) : illustrations - Springer Texts in Business and Economics . - Springer texts in business and economics .
Includes bibliographical references and index
Overview of electronic commerce -- E-Commerce : mechanisms, infrastructure, and tools -- Retailing in electronic commerce : products and services -- Business-to-business E-Commerce -- Innovative EC systems : from E-Government to E-Learning, collaborativecommerce, and C2C commerce -- Mobile commerce and ubiquitous computing -- Social commerce : foundations social marketing, and advertising -- social enterprise and other social commerce topics.- marketing and advertising in E-Commerce -- E-Commerce security and fraud issues and protections -- Electronic commerce payment systems -- Order gulfillment along the supply Chain -- EC strategy, globalization, and SMEs -- Implementing EC systems : from justification to successful performance -- E-Commerce : regulatory, ethical, and social environments -- Launching a successful online business and EC projects
9783319100913 (E-book)
ELECTRONIC COMMERCE--MANAGEMENT
ELECTRONIC COMMERCE
HF 5548 / T87E 2015