Capturing, analyzing, and managing word-of-mouth in the digital marketplace / Sumangla Rathore, Avinash Panwar, [editors].
Material type:
TextPublisher: Hershey, PA : Business Science Reference, [2016]Description: xix, 339 page: illustrations; 29 cmISBN: - 9781466694491 (hardcover : alk. paper)
- HF 5415.1265 C36 2016
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 5415.1265 C36 2016 (Browse shelf(Opens below)) | Available | F067791 |
Includes bibliographical references (pages 292-331) and index.
Electronic world of mouth : concepts and practices
Precursors to electronic worl of mouth
Studies in Indian context
"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"-- Provided by publisher.
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