International business / Simon Collinson, Rajneesh Narula & Alan M. Rugman
Material type:
TextPublication details: Harlow, UK : Pearson Education, 2017Edition: 7th edDescription: xxxvi, 755 p. : ill. ; 26 cmISBN: - 9781292064390
- HD 62.4 C64I 2017
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HD 62.4 C64I 2017 (Browse shelf(Opens below)) | C.2 | Available | B009167 | ||
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HD 62.4 C64I 2017 (Browse shelf(Opens below)) | Checked out | 21/02/2019 | B008896 |
Part 1 The World Of International Business: An Introduction to International Business pp. 3-39 -- General Frameworks in International Business pp.40-89 -- Multinational Enterprise, Innovation, amd Competitiveness pp.90-120
Part 2 The Environment Of International Business: International Polities pp. 123-151 -- International Culture pp. 152-182 -- International Trade pp .183-217 -- International Financial Markets and Institutions pp. 218-252
Part 3 Internation Business Strategies: Multinational Strategy pp. 255-289 -- Organizing Strategy pp. 290-317 -- Corporate Strategy and National Competitiveness pp. 318- 348 -- Multinational Enterprise as Responsible Stakeholders pp. 349-377
Part 4 Functional Area Strategies: Production Strategy pp. 381-415 -- Marketing Strategy pp. 416-446 -- Human Resource Management Strategy pp. 447-476 -- Political Risk and Negotiation Strategy pp. 477-510 -- International Financial Management pp. 511-546
Part 5 Regional Strategies: European Union pp. 549-581 -- Japan pp. 582-618 -- North America pp. 619-647 -- Emerging Economies pp. 648-681 -- China pp. 682-712
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