International business /
Collinson, Simon
International business / Simon Collinson, Rajneesh Narula & Alan M. Rugman - 7th ed. - Harlow, UK : Pearson Education, 2017 - xxxvi, 755 p. : ill. ; 26 cm.
Part 1 The World Of International Business: An Introduction to International Business pp. 3-39 -- General Frameworks in International Business pp.40-89 -- Multinational Enterprise, Innovation, amd Competitiveness pp.90-120 Part 2 The Environment Of International Business: International Polities pp. 123-151 -- International Culture pp. 152-182 -- International Trade pp .183-217 -- International Financial Markets and Institutions pp. 218-252 Part 3 Internation Business Strategies: Multinational Strategy pp. 255-289 -- Organizing Strategy pp. 290-317 -- Corporate Strategy and National Competitiveness pp. 318- 348 -- Multinational Enterprise as Responsible Stakeholders pp. 349-377 Part 4 Functional Area Strategies: Production Strategy pp. 381-415 -- Marketing Strategy pp. 416-446 -- Human Resource Management Strategy pp. 447-476 -- Political Risk and Negotiation Strategy pp. 477-510 -- International Financial Management pp. 511-546 Part 5 Regional Strategies: European Union pp. 549-581 -- Japan pp. 582-618 -- North America pp. 619-647 -- Emerging Economies pp. 648-681 -- China pp. 682-712
9781292064390 1865
INTERNATIONAL BUSINESS ENTERPRISES--MANAGEMENT
BUSINESS--MANAGEMENT
HD 62.4 / C64I 2017
International business / Simon Collinson, Rajneesh Narula & Alan M. Rugman - 7th ed. - Harlow, UK : Pearson Education, 2017 - xxxvi, 755 p. : ill. ; 26 cm.
Part 1 The World Of International Business: An Introduction to International Business pp. 3-39 -- General Frameworks in International Business pp.40-89 -- Multinational Enterprise, Innovation, amd Competitiveness pp.90-120 Part 2 The Environment Of International Business: International Polities pp. 123-151 -- International Culture pp. 152-182 -- International Trade pp .183-217 -- International Financial Markets and Institutions pp. 218-252 Part 3 Internation Business Strategies: Multinational Strategy pp. 255-289 -- Organizing Strategy pp. 290-317 -- Corporate Strategy and National Competitiveness pp. 318- 348 -- Multinational Enterprise as Responsible Stakeholders pp. 349-377 Part 4 Functional Area Strategies: Production Strategy pp. 381-415 -- Marketing Strategy pp. 416-446 -- Human Resource Management Strategy pp. 447-476 -- Political Risk and Negotiation Strategy pp. 477-510 -- International Financial Management pp. 511-546 Part 5 Regional Strategies: European Union pp. 549-581 -- Japan pp. 582-618 -- North America pp. 619-647 -- Emerging Economies pp. 648-681 -- China pp. 682-712
9781292064390 1865
INTERNATIONAL BUSINESS ENTERPRISES--MANAGEMENT
BUSINESS--MANAGEMENT
HD 62.4 / C64I 2017