Global marketing / Warren J. Keegan, Mark C. Green [book]
Material type:
TextPublication details: Boston : Pearson Prentice Hall, 2015Edition: 6th edNotes: Includes bibliographical references and index.Description: 608 p. : ill. ; 28 cmISBN: - 9781292017389
- HF 1416 K43G 2015
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 1416 K43G 2015 (Browse shelf(Opens below)) | Available | F066340 |
Includes bibliographical references and index.
The global marketing environment
Approaching global markets
The golbal marketing mix
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