Global marketing / [book]
Keegan, Warren J.
Global marketing / [book] Warren J. Keegan, Mark C. Green - 6th ed - Boston : Pearson Prentice Hall, 2015 - 608 p. : ill. ; 28 cm.
Includes bibliographical references and index.
The global marketing environment Approaching global markets The golbal marketing mix
9781292017389 1,267 Bht.
EXPORT MARKETING--MANAGEMENT
INTERNATIONAL BUSINESS ENTERPRISES--MANAGEMENT
EXPORT MARKETING
HF 1416 / K43G 2015
Global marketing / [book] Warren J. Keegan, Mark C. Green - 6th ed - Boston : Pearson Prentice Hall, 2015 - 608 p. : ill. ; 28 cm.
Includes bibliographical references and index.
The global marketing environment Approaching global markets The golbal marketing mix
9781292017389 1,267 Bht.
EXPORT MARKETING--MANAGEMENT
INTERNATIONAL BUSINESS ENTERPRISES--MANAGEMENT
EXPORT MARKETING
HF 1416 / K43G 2015
