Hospitality marketing : principles and practice / david Bowie, Francis Buttle [book]
Material type:
TextPublication details: Amsterdam : Elsevier Butterworth-Heinemann, 2011Edition: 2nd edDescription: xii, 434 p. ; 25 cmISBN: - 9780080967912 (electronic bk.)
- TX 911.3.M3 B68H 2011
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Khon Kaen campus | General Books (ENGLISH) | General Shelves (English) | TX 911.3.M3 B68H 2011 (Browse shelf(Opens below)) | Available | F062073 |
Includes index
Encounter marketing
Post-encounter marketing
The marketing plan
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