Hospitality marketing : [book] principles and practice /
Bowie, David, 1951-
Hospitality marketing : principles and practice / [book] david Bowie, Francis Buttle - 2nd ed. - Amsterdam : Elsevier Butterworth-Heinemann, 2011 - xii, 434 p. ; 25 cm.
Includes index
Encounter marketing Post-encounter marketing The marketing plan
9780080967912 (electronic bk.)
HOSPITALITY INDUSTRY--MARKETING
HOTELS--MARKETING.
TX 911.3.M3 / B68H 2011
Hospitality marketing : principles and practice / [book] david Bowie, Francis Buttle - 2nd ed. - Amsterdam : Elsevier Butterworth-Heinemann, 2011 - xii, 434 p. ; 25 cm.
Includes index
Encounter marketing Post-encounter marketing The marketing plan
9780080967912 (electronic bk.)
HOSPITALITY INDUSTRY--MARKETING
HOTELS--MARKETING.
TX 911.3.M3 / B68H 2011