Contemporary direct marketing / Lisa Spiller, Martin Baier.
Material type:
TextPublication details: Upper Saddler River, NJ. : Pearson Hall, 2004Description: xxi, 410 pISBN: - 0131017705 (pbk.)
- HF 5415.126 S64C 2004
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.126 S64C 2004 (Browse shelf(Opens below)) | Available | B007895 |
Includes glossary and index
Elements of direct marketing--Direct marketing lists and segmentation--Database-driven direct marketing--Planning the offer--Creative strategies in direct marketing--Direct mail and other print media--Broadcast and other electronic media--Telemarketing--The internet--Customer service and fulfillment
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