000			01309cam a22002658a 4500
005			20200909161217.0
008			060519s2003 nyu b 001 0 eng
020			_a041526894X
020			_a0415268958 (pbk.)
049			_bSPU-BK
050	0	0	_aHD30.4 _b.H32D 2003
100	1		_aHackley, Christopher E. _9121637
245	1	0	_aDoing research projects in marketing, management and consumer research / _cby Chris Hackley.
260			_aNew York, NY : _bRoutledge, _c2003.
300			_aviii, 210 p. ; _c24 cm.
449		0	_a110210
504			_aIncludes bibliographical references and index.
505	0		_aInterpretive perspectives and the independent research -- Project, page 4 -- Choosing the topic, page 38 -- 'Writing up' the research project, page 73 -- Gathering qualitative data for interpretation, page 106 -- Major themes and concepts of interpretive research, page 137 -- Phenomenology, page 171 -- Ethnography, page 196 -- Critical research and critical discourse analysis, page 219 -- Semiotics and marketing and consumer research, page 249 -- Literary theory and narrative analysis: feminism.
650		0	_aMANAGEMENT _xRESEARCH. _940076
650		0	_aMARKETING RESEARCH. _934106
650		0	_aCONSUMERS _xRESEARCH _9121638
942			_cGEN
998			_asumon _bNuch
999			_c99714