| 000 | 01226cam a22002774a 4500 | ||
|---|---|---|---|
| 005 | 20190109113320.0 | ||
| 008 | 060323s2001 nyua b 001 0 eng | ||
| 020 | _a0273638718 (pbk. : alk. paper) | ||
| 049 | _bSPU-CHN | ||
| 050 | 0 | 0 |
_aHF5415.123 _bP44M 2000 |
| 100 | 1 |
_aPelsmacker, Patrick de, _d1957- _9119939 |
|
| 245 | 1 | 0 |
_aMarketing communications / _cPatrick De Pelsmacker, Maggie Geuens, Joeri van den Bergh. |
| 260 |
_aNew York : _bFinancial Times/Prentice Hall, _c2000. |
||
| 300 |
_axiv, 509 p. : _bill. ; _c25 cm. |
||
| 449 | 0 | _a110210 | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aCOMMUNICATION IN MARKETING _zEUROPE. _957903 |
|
| 650 | 0 |
_aADVERTISING. _936801 |
|
| 700 | 1 |
_aGeuens, Maggie, _d1969- _9119940 |
|
| 700 | 1 |
_aBergh, Joeri van den, _d1971- _9119941 |
|
| 942 | _cGEN | ||
| 998 |
_asumon _bNuch |
||
| 999 | _c98269 | ||