000 02253nam a22002654a 4500
005 20170415123059.0
008 060224s2006 njum b a000 0 eng
020 _a0131700758 (pbk.)
_c1010 Bht
040 _aSPU
049 _bSPU-BK
050 0 0 _aTX 911.5
_bC37 2006
245 0 0 _aCases in hospitality and tourism management /
_cedited by Robert M. O'Halloran, Ken Jarvis, Amy Allen-Chabot.
260 _aUpper Saddle River, N.J. :
_bPearson/Prentice Hall,
_c2006
300 _aix, 117 p :
_bill
449 0 _a110508
505 0 _aMenu extensions in a fast food operation -- The waitress with a nose ring -- Menu changes resulting from food delivery shortages -- The case of the excessively busy line cook -- The redesign of a school cafeteria -- The employee whose personal habits defy sanitation guidelines -- Marketing ingenuity and product development -- Vending opportunities -- The buses are coming! A management planning case study -- Rebidding the contract -- Leadership expectations at the Benson Hotel -- Labor productivity: a hotel case study -- Partnership marketing: the Forte Hotels exemplar -- Hotel recruitment in a rural environment: making lemonade from lemons -- Franchise services evaluation -- The Madison Hotel in Memphis: a case study in the creation and development of a boutique hotel -- A fresh start at the Rainbow Golf Resort -- Blue Thistle Country Club -- Work morale and motivation -- The Adirondacks: human and nature tourism partnership -- Developing Jordanian tourism products and services -- Mount Evans scenic byway: is it being loved to death? Or is this a business opportunity? -- Border tourism synergies in the north country: New York and Quebec.
650 0 _aHOSPITALITY INDUSTRY
_xSTUDY AND TEACHING
_zUNITED STATES.
_9119132
700 1 _aO'Halloran, Robert M.
_9119133
700 1 _aJarvis, Ken.
_9119134
700 1 _aAllen-Chabot, Amy.
_9119135
910 _aอ.จินดา
_bศูนย์หนังสือจุฬา
_c150206
942 _cGEN
998 _anip 0206
_bvip 0206
999 _c97632