| 000 | 02649cam a2200457 a 4500 | ||
|---|---|---|---|
| 005 | 20170415123056.0 | ||
| 008 | 060127s1999 enka b 001 0 eng | ||
| 020 | _a0130102296 | ||
| 049 | _bSPU-BK SPU-CHN | ||
| 050 | 0 | 0 |
_aHF 5415.123 _bF54M 1999 |
| 100 | 1 |
_aFill, Chris. _971672 |
|
| 245 | 1 | 0 |
_aMarketing communications : _bcontexts, contents, and strategies / _cChris Fill. _h[book] |
| 250 | _a2nd ed. | ||
| 260 |
_aLondon : _bPrentice Hall, _c1999 |
||
| 300 |
_axxiii, 656 p. : _bill. (some col.) ; _c23 cm. |
||
| 449 | 0 | _a110210 | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aCOMMUNICATION IN MARKETING. _948624 |
|
| 650 | 0 |
_aMARKETING CHANNELS. _942255 |
|
| 650 | 0 |
_aSALES PROMOTION. _943068 |
|
| 942 | _cGEN | ||
| 998 |
_agam 0706 _bgam 0706 |
||
| 998 |
_asumon _bNuch |
||
| 999 | _c96797 | ||