| 000 | 01423pam a22003014a 4500 | ||
|---|---|---|---|
| 005 | 20170415123056.0 | ||
| 008 | 060222s2006 njum b a001 0 eng | ||
| 020 |
_a0471476544(cloth) _c3940 Bht |
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| 040 | _aSPU | ||
| 049 | _bSPU-BK | ||
| 050 | 0 | 0 |
_aTX 911.3.M3 _bR44H 2006 |
| 100 | 1 |
_aReid, Robert D. _9117836 |
|
| 245 | 1 | 0 |
_aHospitality marketing management / _cRobert D. Reid, David C. Bojanic |
| 250 | _a4th ed. | ||
| 260 |
_aHoboken, N.J.: _bJohn Wiley & Sons, _c2006 |
||
| 300 | _axii, 626 p | ||
| 449 | 0 | _a110508 | |
| 504 | _aIncludes index | ||
| 505 | 0 | _aPart One : Introduction to hospitality marketing--Part Two : Understanding and targeting hospitality consumers--Part Three : Marketing planning and information--Part Four : Product-sevice mix and distribution strategies--Part Five : Promotional strategy--Part Six : Pricing strategy and menu design | |
| 650 | 0 |
_aHOSPITALITY INDUSTRY _xMARKETING _951434 |
|
| 650 | 0 |
_aFOOD SERVICE MANAGEMENT _938030 |
|
| 650 | 0 |
_aRESTAURANTS _xMARKETING _951470 |
|
| 700 | 1 | 0 |
_aBojanic, David C. _9105944 |
| 910 |
_aอ.จินดา _bศูนย์หนังสือจุฬา _c150206 |
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| 942 | _cGEN | ||
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