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| 008 | 051114s2006 nju eng | ||
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_aHF 5415.13 _bK67M 2006 |
| 100 | 1 |
_9114321 _aKotler, Philip. |
|
| 245 | 1 | 0 |
_aMarketing Management / _cPhilip Kotler & Kevin Lane Keller |
| 250 | _a12th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _c2006 |
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| 300 |
_aXXXIX, 733 (45) p. : _bill. ; _c28 cm. |
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| 449 | 0 | _a110203 | |
| 449 | 0 | _a110201 | |
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| 505 | 0 | _aPart 1 : Understanding marketing management--Part 2 : Capturing marketing insights--Part 3 :Connecting with customers--Part 4 : Building strong brands--Part 5 : Shaping the market offerings--Part 6 : Delivering value--Part 7 : Communicating value--Part 8 : Creating successful long-term growth | |
| 650 | 0 |
_aINTERNET MARKETING _946868 |
|
| 650 | 1 | 0 | _aMANAGEMENT |
| 700 | 1 | 0 |
_9121456 _aKeller, Kevin Lane _d1956 _eCo-author |
| 850 | _aSPU | ||
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_zTable of contents _uhttp://www.loc.gov/catdir/toc/ecip055/2004029595.html |
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