| 000 | 01704pam a2200349 a 4500 | ||
|---|---|---|---|
| 005 | 20170415123045.0 | ||
| 008 | 051013s1996 njuab b 001 0 eng | ||
| 020 | _a0135678358 | ||
| 049 | _bSPU-BK SPU-CHN | ||
| 050 | 0 | 0 |
_aP 95.815 _bD66P 1996 |
| 100 | 1 |
_aDonnelly, William J. _969855 |
|
| 245 | 1 | 0 |
_aPlanning media : _bstrategy and imagination / _cWilliam J. Donnelly. |
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _c1996 |
||
| 300 |
_axvi, 333 p. : _bill., map ; _c25 cm. |
||
| 449 | 0 | _a110601 | |
| 449 | 0 | _a110210 | |
| 449 | 0 | _a110600 | |
| 504 | _aIncludes glossary and index | ||
| 505 | 0 | _aBasic concepts and skills--Initial planning process--Strategy development--Tactical planning and execution | |
| 650 | 0 |
_aMASS MEDIA _xPLANNING. _969856 |
|
| 650 | 0 |
_aMARKETING _xPLANNING. _9114322 |
|
| 910 |
_aงานบริการ _c150607 |
||
| 942 | _cGEN | ||
| 998 |
_anip 0607 _bnip 0607 |
||
| 998 | _aNuch | ||
| 999 | _c94148 | ||