| 000 | 02310cam a22004574a 4500 | ||
|---|---|---|---|
| 005 | 20170415123045.0 | ||
| 008 | 051013s2000 njua b 001 0 eng | ||
| 020 |
_a0130835714 _c562 Bht (บริจาค) |
||
| 020 | _a0130872180 | ||
| 049 | _bSPU-CHN SPU-CHG | ||
| 050 | 0 | 0 |
_aHF 5823 _bW44A 2000 |
| 100 | 1 |
_aWells, William, _d1926- _9143869 |
|
| 245 | 1 | 0 |
_aAdvertising : _bprinciples & practice / _cWilliam Wells, John Burnett, Sandra Morarity. _h[book] |
| 250 | _a5th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _c2000. |
||
| 300 |
_axviii, 562 p. : _bill. ; _c28 cm. |
||
| 449 | 0 | _a110601 | |
| 449 | 0 | _a110600 | |
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aAdvertising foundations and environment | |
| 505 | 0 | _aAdvertising background, planning and strategy | |
| 505 | 0 | _aAdvertising media | |
| 650 | 0 |
_aADVERTISING. _936801 |
|
| 700 | 1 |
_aBurnett, John, _d1944- _9114317 |
|
| 700 | 1 |
_aMoriarty, Sandra E. _q(Sandra Ernst) _994523 |
|
| 910 |
_aบัณฑิต _c240608 |
||
| 942 | _cGEN | ||
| 998 |
_aniparat 0708 _bniparat 0708 |
||
| 998 | _aNuch 1005 | ||
| 999 | _c94134 | ||