000			01625nam a2200385 4500
005			20240806103444.0
008			050912s2005 mau eng
020			_a0072833718 _c775 Bht. (บริจาค)
040			_aSPU
049			_bSPU-BK SPU-CHG
050	0	0	_aHF 1009.5 _bC37I 2005
100	1		_972446 _aCateora, Philip R.
245	1	0	_aInternational marketing / _cPhilip R. Cateora., John L. Graham _h[book]
250			_a12 th ed.
260			_aBoston : _bIrwin McGraw-Hill, _c2005
300			_axxxiii, 697 p : _bill. ; _c27 cm.+ _e1 CD-ROM
449		0	_a110208
449		0	_a110203
449		0	_a110210
505	0		_aPart One : An overview--Part Two : The cultural environment of global markets--Part Three : Assessing global market opportunities--Part Four : Developing global marketing strategies--Part Five : Implementing global maketing strategies--Part Six : Supplementary material
505	0		_aAn Overview
505	0		_aThe Cultural Environment of Global markrts
650		0	_aEXPORT MARKETING _934104
650		0	_aINTERNATIONAL BUSINESS ENTERPRISES _937661
700	1		_970158 _aGraham, John L.
910			_aบัณฑิต _c100806
910			_aบรรณารักษ์ _bศูนย์หนังสือจุฬาลงกรณ์มหาวิทยาลัย _c12/09/05
942			_cGEN
998			_anip 1006 _bvip 1006 _cnip 0607
998			_aniparat 0708 _bniparat 0708
998			_aMaththana 0905 _bMaththana 0905
998			_aNuch 1008
998			_atook 0312 _btook 0312
999			_c93392