| 000 | 01627cam a2200337 a 4500 | ||
|---|---|---|---|
| 005 | 20170415123041.0 | ||
| 008 | 050821s1999 ilua 001 0 eng | ||
| 020 | _a0844233072 | ||
| 040 | _aSPU | ||
| 049 | _bSPU-CHN | ||
| 050 | 0 | 0 |
_aHD 59.2 _bG73M 1999 |
| 100 | 1 |
_aGregory, James R. _969899 |
|
| 245 | 1 | 0 |
_aMarketing corporate image : _bthe company as your number one product / _cJames R. Gregory with Jack G. Wiechmann. |
| 250 | _a2nd ed. | ||
| 260 |
_aLincolnwood, IL : _bNTC Business Books, _c1999 |
||
| 300 |
_axiii, 274 p. : _bill. ; _c23 cm. |
||
| 449 | 0 | _a110203 | |
| 500 | _aIncludes index. | ||
| 505 | 0 | _aImage : leading edge of corporate strategy--Establishing favorable market position : building public awareness and acceptance--Redefining the corporation : merger, takeover, and other reasons for name change--Freselling target markests : image and brand the inseparable duo | |
| 650 | 0 |
_aCORPORATE IMAGE. _946726 |
|
| 700 | 1 |
_aWiechmann, Jack G. _9112458 |
|
| 856 | 4 | 1 |
_zTable of contents _uhttp://www.loc.gov/catdir/toc/mh041/98025043.html |
| 856 | 4 | 2 |
_zPublisher description _uhttp://www.loc.gov/catdir/description/mh041/98025043.html |
| 910 |
_aงานบริการ _c150607 |
||
| 942 | _cGEN | ||
| 998 |
_anip 0607 _bnip 0607 _cnip 0607 |
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| 998 | _aNuch | ||
| 999 | _c92591 | ||