| 000 | 01673nam a2200361 4500 | ||
|---|---|---|---|
| 005 | 20170415123040.0 | ||
| 008 | 050805s2003 at eng | ||
| 020 |
_a0324113900 _c350 Bht |
||
| 040 | _aSPU | ||
| 049 | _bSPU-CHN | ||
| 050 | 0 | 0 |
_aHF 5415 _bL35E 2003 |
| 100 | 0 |
_aLamb, Charles W _969964 |
|
| 245 | 1 | 0 |
_aEssentials of marketing / _cCharles W. Lamb _h[book] |
| 250 | _a3 rd ed | ||
| 260 |
_aAustralia : _bThomson, _c2003 |
||
| 300 |
_axiii, 601 P : _bCol.ill ; _c28 cm + _eCD-ROM |
||
| 449 | 0 | _a110203 | |
| 504 | _aIcludes glassary and index | ||
| 505 | 0 | _aPart 1 The world of marketing--Part 2 Analyzing marketing opportunities--Part 3 Product and distribution decisions--Part 4 Promotion and pricing decisions | |
| 650 | 0 |
_aMARKETING _934000 |
|
| 650 | 0 |
_aMARKETING _xMANAGEMENT _934112 |
|
| 700 | 1 | 0 |
_aHair, Joseph F. _969965 |
| 700 | 1 | 0 |
_aMcDaniel, Carl _970133 |
| 910 |
_aบรรณฯ _bศูนย์หนังสือมศป. _c030505 |
||
| 942 | _cGEN | ||
| 998 |
_anip 1105 _bvip 1105 |
||
| 999 | _c92136 | ||