| 000 | 01453nam a22003494a 4500 | ||
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| 005 | 20250613000853.0 | ||
| 008 | 050729s2004 maum b a001 0 eng | ||
| 020 |
_a0072552174 (alk. paper) _c876 Bht (บริจาค) |
||
| 020 | _a0071215050 (international : alk. paper) | ||
| 040 | _aSPU | ||
| 049 | _bSPU-BK | ||
| 050 | 0 | 0 |
_aHF 5415.13 _bP47M 2004 |
| 100 | 1 |
_aPeter, J. Paul. _970191 |
|
| 245 | 1 | 0 |
_aMarketing management : _bknowledge and skills / _cJ. Paul Peter, James H. Donnelly, Jr. _h[book] |
| 250 | _a7th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _c2004 |
||
| 300 |
_axix, 876 p. ; _c25 cm. |
||
| 490 | 0 |
_aMcGraw-Hill/Irwin series in marketing. _9111657 |
|
| 449 | 0 | _a110203 | |
| 449 | 0 | _a110210 | |
| 504 | _aIncludes bibliographical and index | ||
| 505 | 0 | _aSection ONe. Essentilas of marketing management--Section TWo. Analyzing marketing problems and cases--Section THREE. Financial analysis for marketing decisions--Section FOUR. Internet exercises and sources of marketing information--Section FIVE. Marketing management cases--Section SIX. Strateguc marketing cases--Section SEVEN. Developing marketing plans | |
| 650 | 0 |
_aMARKETING _xMANAGEMENT. _934000 |
|
| 650 | 0 |
_aMARKETING _xMANAGEMENT _xCASE STUDIES _937374 |
|
| 700 | 1 |
_aDonnelly, James H. _968803 |
|
| 910 | _c050705 | ||
| 942 | _cGEN | ||
| 998 |
_aniparat 0708 _bniparat 0708 |
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| 998 |
_ani 0705 _bvip 0705 |
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| 998 | _aNuch 1008 | ||
| 999 | _c91885 | ||