| 000 | 01011cam a22002894a 4500 | ||
|---|---|---|---|
| 005 | 20250613000848.0 | ||
| 008 | 050718s2000 maua b 001 0 eng | ||
| 020 | _a0070275432 | ||
| 040 | _aSPU | ||
| 049 | _bSPU-CHN SPU-BK | ||
| 050 | 0 | 0 |
_aHF5415.135 _b.C73S 2000 |
| 100 | 1 |
_aCravens, David W. _970178 |
|
| 245 | 1 | 0 |
_aStrategic marketing / _cDavid W. Cravens. |
| 250 | _a6th ed. | ||
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _c2000. |
||
| 300 |
_axvi, 752 p. : _bill. ; _c25 cm. |
||
| 490 | 4 |
_aThe Irwin/McGraw-Hill series in marketing _991806 |
|
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMARKETING _xDECISION MAKING. _938485 |
|
| 650 | 0 |
_aMARKETING _xMANAGEMENT. _934000 |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. _988042 |
|
| 856 | 4 | 2 |
_zPublisher description _uhttp://www.loc.gov/catdir/description/mh023/99010060.html |
| 856 | 4 | 1 |
_zTable of contents _uhttp://www.loc.gov/catdir/toc/mh022/99010060.html |
| 942 | _cGEN | ||
| 998 |
_asumon _bNuch |
||
| 999 | _c91481 | ||