000 00592nam a2200193 4500
005 20170210194931.0
008 s eng
020 _a0256128774
_c672.00
049 _bSPU-CHN
050 0 0 _aHF 5415.13
_bM32B 1993
100 0 _aMcCarthy, E. Jerome
_968898
245 1 0 _aBasic marketing : a global managerial approach
_cE.Jerome Mccarthy
250 _a7 th ed.
260 _alllinois :
_bIRWIN
_c1993
300 _a763 p.
650 0 _aMARKETING
_934000
942 _cGEN
999 _c90756