| 000 | 01405cam a2200325 a 4500 | ||
|---|---|---|---|
| 005 | 20180825124536.0 | ||
| 008 | 050525s1999 maua b 001 0 eng | ||
| 020 | _a0256261180 | ||
| 020 | _a9780071168472 | ||
| 040 | _aSPU | ||
| 049 | _bSPU-CHN SPU-BK | ||
| 050 | 0 | 0 |
_aHF 5415.13 _bW34M 1999 |
| 100 | 1 |
_970193 _aWalker, Orville C. |
|
| 245 | 1 | 0 |
_aMarketing strategy : _bplanning and implementation / _cOrville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude LarrO<U+0302>echO<U+0302>e. |
| 250 | _a3rd ed. | ||
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _c1999. |
||
| 300 |
_axxiii, 393 p. : _bill. ; _c26 cm. |
||
| 449 | _a110203 | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMARKETING _xMANAGEMENT. _934112 |
|
| 700 | 1 |
_aBoyd, Harper W. _970177 |
|
| 700 | 1 |
_aLarreche, Jean-Claude. _970195 |
|
| 942 | _cGEN | ||
| 998 | _aNuch | ||
| 999 | _c89131 | ||