000			01687nam a2200337 4500
005			20190319134427.0
008			050510s2004 at eng
020			_a1844800466 _c1800 Bht, 1860 Bht
040			_aSPU
049			_bSPU-BK SPU-CHN
050	0	0	_aG 155.A1 _bK56G 2004
100	0		_aKnowles, Tim _987422
245	1	4	_aThe globalization of tourism and hospitality : _ba strategic perspective / _cTim knowles, Dimitrios Diamantis, Joundallah Bey EI-Mourhabi _h[book]
250			_a2nd ed.
260			_aAustralia : _bThomson, _c2004
300			_axiii, 321 p ; _c25 cm.
449		0	_a110508
504			_aIncludes index
505	0		_aTourist policy resorts and life cycle theories--The globalization agenda of tourism--The influences of marketing on travel tourism and hospitality--Marketing communication--Global branding--Destination image and eco-tourism--Implications for sustainability
650		0	_aTOURISM _xMANAGEMENT _951414
650		0	_aHOSPITALITY INDUSTRY _xMANAGEMENT _949613
650		0	_936840 _aSTRATEGIC PLANNING
700	1	0	_aEI-Mourhabi, Joundallah _9118194
700	1	0	_aDiamantis, Dimtrios _9105894
910			_aอ.ราณี _bเวิลด์ บุ๊คส์ _c031105
942			_cGEN
998			_anip 0106 _bvip 0106
999			_c88828