| 000 | 01113cam a2200277 a 4500 | ||
|---|---|---|---|
| 005 | 20170210194633.0 | ||
| 008 | 230405s1999 txua b 001 0 eng | ||
| 020 | _a0030248019 (pbk.) | ||
| 040 | _aSPU | ||
| 049 | _bSPU-BK | ||
| 050 | 0 | 0 |
_aHF 5415.13 _bF47M 1999 |
| 245 | 0 | 0 |
_aMarketing strategy / _cO.C. Ferrell ... [et al.] _h[book] |
| 260 |
_aFort Worth, TX : _bDryden Press, _c1999 |
||
| 300 |
_axx, 407 p.: _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aMARKETING _xMANAGEMENT. _934112 |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. _988042 |
|
| 700 | 1 |
_aFerrell, O. C. _988041 |
|
| 942 | _cGEN | ||
| 998 |
_agam 0806 _bgam 0806 |
||
| 998 |
_asumon _bNuch |
||
| 999 | _c88308 | ||