| 000 | 01586cam a22003254a 4500 | ||
|---|---|---|---|
| 999 | _c87753 | ||
| 003 | SPU | ||
| 005 | 20190206105608.0 | ||
| 008 | 050410s20022002mau eng | ||
| 020 |
_a024080497X (pbk. : alk. paper) _c1875 |
||
| 050 | 0 | 0 |
_aHE 8689.7.M37 _bE27P 2002 |
| 100 | 1 |
_aEastman, Susan Tyler. _9138889 |
|
| 245 | 1 | 0 |
_aPromotion and marketing for broadcasting, cable, and the web / _cedited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein. _h[book] |
| 250 | _a4th ed. | ||
| 260 |
_aBoston : _bFocal Press, _c2002 |
||
| 300 |
_axiii, 274 p. : _bill. ; _c24 cm. |
||
| 449 | 0 | _a110210 | |
| 504 | _aIncludes bibliographical references (p. 259-263) and index. | ||
| 650 | 0 |
_aTELEVISION BROADCASTING _xMARKETING. _957212 |
|
| 650 | 0 |
_aRADIO BROADCASTING _xMARKETING. _957213 |
|
| 650 | 0 |
_aCABLE TELEVISION _xMARKETING. _957214 |
|
| 700 | 1 |
_aKlein, Robert A., _d1928- _9138890 |
|
| 700 | 1 |
_aFerguson, Douglas A. _9136330 |
|
| 850 | _aSPU | ||
| 856 | 4 | 2 |
_zPublisher description _uhttp://www.loc.gov/catdir/description/els031/2001037780.html |
| 856 | 4 | 1 |
_zTable of contents _uhttp://www.loc.gov/catdir/toc/els031/2001037780.html |
| 942 |
_cGEN _2lcc |
||
| 998 |
_asumon _bNuch |
||