000 01065nam a2200277 4500
005 20190109111337.0
008 480407s20052005 450 eng
020 _a0071238328
_c1258
040 _aSPU
049 _bSPU-CHN
050 0 0 _aHF 5415.15
_bL43P 2005
100 0 _aLehmann, Donald R.
_971725
245 1 0 _aProduct management /
_cDonald R. Lehmann
_h[book]
250 _a4 th ed.
260 _aBoston :
_bMc Graw-Hill,
_c2005
300 _axvi, 494 P :
_bill ;
_c23 cm.
449 _a220101
500 _aIncludes bibliographical references and index
650 0 _aPHARMACEUTICAL INDUSTRY
_xUNITED STATES
_xPERIODICALS
_9103946
650 0 _aCOSMETICS INDUSTRY
_xUNITED STATES
_xPRIODICALS
_9103947
650 0 _aPRODUCT MANAGEMENT
_xPERIODICALS
_9103948
700 1 0 _aWiner, Russell S.
_971726
942 _cGEN
999 _c87478