| 000 | 01171pam a2200313ia 4500 | ||
|---|---|---|---|
| 005 | 20170210194506.0 | ||
| 008 | 050330s2005 us a 001 0 eng | ||
| 020 | _a0131101005 | ||
| 040 | _aSPU | ||
| 049 | _bSPU-BK SPU-CHN | ||
| 050 | 0 | 0 |
_aTX 911.3.M3 _bR39H 2005 |
| 100 | 1 |
_aRaza, Ivo _9103555 |
|
| 245 | 1 | 0 |
_aHeads in beds : _bhospitality and tourism marketing / _cIvo Raza. |
| 260 |
_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _c2005 |
||
| 300 |
_axvi, 253 p : _billus |
||
| 504 | _aIncludes index | ||
| 505 | 0 | _aChapter ONE Hospitality and marketing | |
| 505 | 0 | _aChapter TWO The market | |
| 505 | 0 | _aChapter THREE Products | |
| 505 | 0 | _aChapter FOUR Branding | |
| 505 | 0 | _aChapter FIVE Advertising | |
| 650 | 0 |
_aHOSPITALITY INDUSTRY _xMARKETING _951434 |
|
| 650 | 0 |
_aTOURISM _xMARKETING _951467 |
|
| 910 |
_aอ.เตือนใจ _bพี.บี.ฟอร์ุบุ๊คส์ _c090305 |
||
| 942 | _cGEN | ||
| 998 |
_aniparat 0503 _bvip 0503 |
||
| 999 | _c87070 | ||