| 000 | 01210cam a22003374a 4500 | ||
|---|---|---|---|
| 005 | 20250613000807.0 | ||
| 008 | 050312s2004 maua b 001 0 eng | ||
| 020 |
_a0072536764 (alk. paper) _c1200 bht |
||
| 020 |
_a0071214380 (international : alk. paper) _c836 Bht. |
||
| 049 | _bSPU-CHN SPU-CHG SPU-BK SPU-KK | ||
| 050 | 0 | 0 |
_aHF 5823 _bB44A 2004 |
| 100 | 1 |
_aBelch, George E. _q(George Eugene) _9198768 |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch. _h[book] |
| 250 | _a6 th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill, _c2004. |
||
| 300 |
_axxvi, 779 p. : _bill. ; _c28 cm. |
||
| 490 | 4 |
_aThe McGraw-Hill/Irwin series in marketing _993248 |
|
| 449 | 0 | _a110601 | |
| 504 | _aIncludes bibliographical and index | ||
| 650 | 0 |
_aADVERTISING. _936801 |
|
| 650 | 0 |
_aSALES PROMOTION. _943068 |
|
| 650 | 0 |
_aCOMMUNICATION IN MARKETING. _948624 |
|
| 700 | 1 |
_aBelch, Michael A. _969576 |
|
| 910 |
_aบริจาค _c011013 |
||
| 942 | _cGEN | ||
| 998 |
_aทรงพล 0109 _bทรงพล 0109 |
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| 998 |
_asumon 0105 _bNuch 0105 |
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| 998 | _aniparat 1013 | ||
| 998 |
_bViparat 0906 _cnip 0607 |
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| 999 | _c85009 | ||