000			02511cam a22004214a 4500
005			20170415123034.0
008			050312s2003 ohua b 001 0 eng
020			_a0030352711 _c978 Bht. (บริจาค)
049			_bSPU-CHG SPU-CHN
050	0	0	_aHF 5415.123 _bS54A 2003
100	1		_aShimp, Terence A. _970598
245	1	0	_aAdvertising, promotion & supplemental aspects of integrated marketing communications / _cTerence A. Shimp. _h[book]
250			_a6 th ed.
260			_aMason, Ohio : _bThomson South-Western, _c2003
300			_axxi, 650 p. : _bill. ; _c29 cm.
449		0	_a110601
449		0	_a110210
504			_aIncludes glossary and index
505	0		_aIntegrated marketing communications and its role in brand-equity enhancement--IMC from the customer's perspective : targeting communicating and persuading--Communicating new products, brand naming, packaging, and point of urchase advertising--Advertising management--Sales promotion management, marketing oriented public relations and sponsorships--External pressures on marketing communications
650		0	_aCOMMUNICATION IN MARKETING. _948624
650		0	_aSALES PROMOTION. _943068
650		0	_aADVERTISING. _936801
650		0	_aDIRECT MARKETING. _938846
910			_aบัณฑิต _c100806/310806
942			_cGEN
998			_anip 1206 _byu 1206
998			_aniparat 0708 _bniparat 0708
998			_aNuch 0205 _bsumon
999			_c84994