| 000 | 02161cam a22004334a 4500 | ||
|---|---|---|---|
| 005 | 20170415123034.0 | ||
| 008 | 050311s2003 ohua b 001 0 eng | ||
| 020 |
_a0324113803 _c773 Bht (บริจาค) |
||
| 049 | _bSPU-CHN SPU-CHG | ||
| 050 | 0 | 0 |
_aHF 5821 _bO38A 2003 |
| 100 | 1 |
_aO'Guinn, Thomas C. _9101582 |
|
| 245 | 1 | 0 |
_aAdvertising and integrated brand promotion / _cThomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. _h[book] |
| 250 | _a3rd ed. | ||
| 260 |
_aMason, Ohio : _bThomson/South-Western, _c2003 |
||
| 300 |
_axxxix, 773 p. : _bill. ; _c29 cm. |
||
| 449 | 0 | _a110601 | |
| 449 | 0 | _a110210 | |
| 449 | _a110600 | ||
| 504 | _aIncludes bibliographical references and index | ||
| 505 | 0 | _aThe process : advertising in business and society | |
| 505 | 0 | _aPlanning : analyzing the advertising environment | |
| 505 | 0 | _aPreparing the message | |
| 650 | 0 |
_aADVERTISING. _936801 |
|
| 650 | 0 |
_aADVERTISING MEDIA PLANNING. _951266 |
|
| 700 | 1 |
_aAllen, Chris T. _971576 |
|
| 700 | 1 |
_aSemenik, Richard J. _971347 |
|
| 910 |
_aบัณฑิต _c240608 |
||
| 942 | _cGEN | ||
| 998 |
_aniparat 0708 _bniparat 0708 |
||
| 998 |
_asumon 1104 _bNuch |
||
| 999 | _c84945 | ||