000			01517cam a2200385 a 4500
005			20250613000800.0
008			050302s1999 maua b 001 0 eng
020			_a0256261903 (alk. paper) _c545 Bht (บริจาค)
040			_aSPU
049			_bSPU-BK SPU-CHN
050	0	0	_aHF 5415.3 _bP37C 1999
100	1		_aPeter, J. Paul. _970191
245	1	0	_aConsumer behavior and marketing strategy / _cJ. Paul Peter, Jerry C. Olson. _h[book]
250			_a5th ed.
260			_aBoston : _bIrwin/McGraw-Hill, _c1999
300			_axxv, 545 p. : _bill ; _c26 cm.
490		0	_aIrwin/McGraw-Hill series in marketing _9100769
449			_a110203
449		0	_a110203
504			_aIncludes glossry and index
505	0		_aA perspective on consumer behavior--affect and cognition and marketing strategy--Behavior and marketing strategy--The environment and merketing strategy--Consumer analysis and marketing strategy--
650		0	_aCONSUMER BEHAVIOR. _986116
650		0	_aMARKETING. _934000
700	1		_aOlson, Jerry. _b( Jerry Corrie ), _d1944 _9117140
856	4	2	_zPublisher description _uhttp://www.loc.gov/catdir/description/mh023/98016996.html
856	4	1	_zTable of contents _uhttp://www.loc.gov/catdir/toc/mh022/98016996.html
910			_aงานบริการ _c150607
910			_aบัณฑิต _c240608
942			_cGEN
998			_anip 0607 _bvip 0607
998			_aniparat 1108 _bniparat 1108
998			_aNuch
998			_aniparat 0708 _bniparat 0708
999			_c84429