| 000 | 02134cam a22004094a 4500 | ||
|---|---|---|---|
| 005 | 20170210194148.0 | ||
| 008 | 050218s2000 maua b 001 0 eng | ||
| 020 | _a0072312211 | ||
| 040 | _aSPU | ||
| 049 | _bSPU-BK SPU-CHN | ||
| 050 | 0 | 0 |
_aHD 9980.5 _bZ44S 2000 |
| 100 | 1 |
_aZeithaml, Valarie A. _970068 |
|
| 245 | 1 | 0 |
_aServices marketing : _bintegrating customer focus across the firm / _cValarie A. Zeithaml, Mary Jo Bitner. |
| 250 | _a2nd ed. | ||
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _c2000. |
||
| 300 |
_axxviii, 620 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aSERVICE INDUSTRIES _xMARKETING. _946741 |
|
| 650 | 0 |
_aCUSTOMER SERVICES. _946742 |
|
| 650 | 0 |
_aMARKETING. _934000 |
|
| 700 | 1 |
_aBitner, Mary Jo. _970069 |
|
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/mh042/99029464.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh023/99029464.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh023/99029464.html |
| 942 | _cGEN | ||
| 998 | _aNuch 0205 | ||
| 999 | _c83691 | ||