| 000 | 01824pam a2200385 a 4500 | ||
|---|---|---|---|
| 005 | 20170227121612.0 | ||
| 008 | 050203s1996 njua b 001 0 eng | ||
| 020 | _a0133057151 | ||
| 020 | _a013520917X | ||
| 040 | _aSPU | ||
| 049 | _bSPU-CHN | ||
| 050 | 0 | 0 |
_aHF 5823 _bB37A 1996 |
| 100 | 1 |
_aBatra, Rajeev. _970693 |
|
| 245 | 1 | 0 |
_aAdvertising management / _cRajeev Batra, John G. Myers, David A. Aaker. |
| 250 | _a5th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _c1996. |
||
| 300 |
_axiii, 754 p. : _bill. ; _c25 cm. |
||
| 500 | _aAaker's name appears first on 4th ed. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aADVERTISING _xMANAGEMENT _946103 |
|
| 700 | 1 |
_aMyers, John G., _d1933- _997465 |
|
| 700 | 1 |
_937879 _aAaker, David A. |
|
| 942 | _cGEN | ||
| 998 | _aNuch 0205 | ||
| 999 | _c81976 | ||