| 000 | 02341nam a2200457 4500 | ||
|---|---|---|---|
| 005 | 20170415123030.0 | ||
| 008 | 050131s2004 nju eng | ||
| 020 |
_a0131405462 _c1110 Bht. |
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| 040 | _aSPU | ||
| 049 | _bSPU-BK | ||
| 050 | 0 | 0 |
_aHF 5415.123 _bC56I 2004 |
| 100 | 1 |
_aClow, Kenneth E. _997022 |
|
| 245 | 1 | 0 |
_aIntegrated advertising promotion&marketing communications / _cKenneth E. Clow _h[book] |
| 250 | _a2nd ed. | ||
| 260 |
_aUpper Saddle River, NJ. : _bPearson, _c2004 |
||
| 300 |
_axxvii, 538 p. ; _c27 cm. _e1 CD-ROM |
||
| 449 | 0 | _a110203 | |
| 449 | 0 | _a110601 | |
| 504 | _aIncludes index | ||
| 505 | 0 | _aThe IMC foundation | |
| 505 | 0 | _aIMC advertisaing tools | |
| 505 | 0 | _aIMC Promotional tools | |
| 650 | 0 |
_aCOMMUNICATION IN MARKETING _948624 |
|
| 650 | 0 |
_aADVERTISING _936801 |
|
| 700 | 1 | 0 |
_aBaack, Donald _997023 |
| 910 |
_aอ. จินดา _bวิรัตน์ เอ็ดดูเคชั่น _c181004 |
||
| 942 | _cGEN | ||
| 998 |
_aniparat 0808 _bniparat 0808 |
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| 998 |
_aNiparat 0105 _bViparat 0105 |
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| 999 | _c81609 | ||