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| 005 | 20241017150557.0 | ||
| 008 | 050106s1997 njua b 001 0 eng | ||
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_aHF 5415.13 _bK67M 1997 |
| 100 | 1 |
_aKotler, Philip _9114321 |
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| 245 | 1 | 0 |
_aMarketing management : _banalysis, planning, and control / _cPhilip Kotler _h[book] |
| 250 | _a9th ed. | ||
| 260 |
_aEnglewood Cliffs, N.J., : _bPrentice-Hall _c1997 |
||
| 300 |
_axi, 789 p ; _c26 cm. |
||
| 449 | 0 | _a110203 | |
| 504 | _aIncludes appendix and index | ||
| 505 | 0 | _aUndrstanding marketing management--Analyzing marketing cpportunitier--Developing marketing strategies--Planning marketing programs--Managing the marketing effort | |
| 650 | 0 |
_aMARKETING _xMANAGEMENT. _934000 |
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| 910 | _c180407 | ||
| 910 | _aดร.นิตินัย (บริจาค) | ||
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