000			01389cam a2200241 a 4500
005			20170210193620.0
008			041223s2002 nyua b 001 0 eng
020			_a0814471528 (pbk.)
040			_aSPU
049			_bSPU-BK
050	0	0	_aHD59 _b.H64P 2002
100	1		_aHoltz, Shel. _994526
245	1	0	_aPublic relations on the Net : _bwinning strategies to inform and influence the media, the investment community, the government, the public, and more! / _cShel Holtz.
250			_a2nd ed.
260			_aNew York : _bAmerican Management Association, _c2002.
300			_axx, 444 p. : _bill. ; _c23 cm.
504			_aIncludes bibliographical references (p. 400-402) and index.
505	0		_aA report card PR use of the Internet -- How communication has been forever changed -- Public relations tools of the Internet -- The principles of influencing audiences online -- How to be the eyes and ears of your organization -- Media relations -- Investor relations -- Government relations -- Community relations -- Cause and issues communication -- Employee communications -- Activism on the Net -- Crisis communication -- Going directly to the public -- Measuring the effectiveness of your online efforts.
650		0	_aInternet in public relations. _972340
942			_cGEN
998			_aNuch 1204
999			_c79072