| 000 | 01827pam a2200373 a 4500 | ||
|---|---|---|---|
| 005 | 20170415123029.0 | ||
| 008 | 041223s1998 njua b 001 0 eng | ||
| 020 | _a0135978815 | ||
| 040 | _aSPU | ||
| 049 | _bSPU-BK SPU-CHN | ||
| 050 | 0 | 0 |
_aHF 5823 _bW44A 1998 |
| 100 | 1 |
_aWells, William, _d1926- _9143869 |
|
| 245 | 1 | 0 |
_aAdvertising : _bprinciples & practice / _cWilliam Wells, John Burnett, Sandra Moriarty. |
| 250 | _a4th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _c1998 |
||
| 300 |
_axxi, 731 p. : _bill. (some col.) ; _c29 cm. |
||
| 449 | 0 | _a110601 | |
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aAdvertising foundations and environment--Advertising ackground planning and strategy--Advertising media--Creating advertising--Advertising operations | |
| 650 | 0 |
_aADVERTISING. _936801 |
|
| 700 | 1 |
_aBurnett, John, _d1944- _9114317 |
|
| 700 | 1 |
_aMoriarty, Sandra E. _q(Sandra Ernst) _994523 |
|
| 910 |
_aงานบริการ _c150607 |
||
| 942 | _cGEN | ||
| 998 |
_anip 0607 _bnip 0607 _cnip 0607 |
||
| 998 | _aNuch 1204 | ||
| 999 | _c79069 | ||