| 000 | 01017cam a2200289 a 4500 | ||
|---|---|---|---|
| 999 | _c77856 | ||
| 003 | SPU | ||
| 005 | 20250613000728.0 | ||
| 008 | 041202s1998 ilua b 000 0 eng | ||
| 020 | _a0256218943 (pbk. : alk. paper) | ||
| 040 | _aSPU | ||
| 050 | 0 | 0 |
_aHF 1416 _bM34I 1998 |
| 245 | 0 | 0 |
_aInternational and global marketing : _bconcepts and cases / _c[edited by] Taylor W. Meloan, John L. Graham. |
| 246 | 1 | 4 | _aInternational & global marketing |
| 250 | _a2nd ed. | ||
| 260 |
_aBoston, Mass. : _bIrwin/McGraw Hill, _c1998. |
||
| 300 |
_axvi, 439 p. : _bill. ; _c24 cm. |
||
| 490 | 4 |
_aThe Irwin/McGraw-Hill series in marketing _991806 |
|
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aEXPORT MARKETING. _934104 |
|
| 650 | 0 |
_aEXPORT MARKETING _xCASE STUDIES. _938933 |
|
| 700 | 1 |
_aMeloan, Taylor W. _993238 |
|
| 700 | 1 |
_970158 _aGraham, John L. |
|
| 850 | _aSPU | ||
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh022/97005424.html |
| 942 |
_cGEN _2lcc |
||
| 998 | _aNuch 1204 | ||