| 000 | 01388cam a22003134a 4500 | ||
|---|---|---|---|
| 005 | 20170210193334.0 | ||
| 008 | 041120s2001 si a b 001 0 eng | ||
| 020 | _a0471479101 | ||
| 040 | _aSPU | ||
| 049 | _bSPU-BK | ||
| 050 | 0 | 0 |
_aHD69.B7 _bT45B 2001 |
| 100 | 1 |
_aTemporal, Paul. _991861 |
|
| 245 | 1 | 0 |
_aBranding in Asia : _bthe creation, development, and management of Asian brands for the global market / _cPaul Temporal. |
| 250 | _aRev. ed. | ||
| 260 |
_aSingapore ; _aNew York : _bWiley, _c2001. |
||
| 300 |
_aix, 291 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBRAND NAME PRODUCTS _xCASE STUDIES _973509 |
|
| 650 | 0 |
_aMarketing _vCase studies. _991863 |
|
| 650 | 0 |
_aCOMPETITION, INTERNATIONAL _xCASE STUDIES _973510 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/wiley036/2001026637.html |
| 856 | 4 |
_3Table of Contents _uhttp://www.loc.gov/catdir/toc/onix07/2001026637.html |
|
| 942 | _cGEN | ||
| 998 | _aNuch 201104 | ||
| 999 | _c76784 | ||