| 000 | 00838nam a2200217 4500 | ||
|---|---|---|---|
| 999 | _c75873 | ||
| 003 | SPU | ||
| 005 | 20200128110538.0 | ||
| 008 | 041110s 2003 eng | ||
| 020 |
_a0071409351 _c1125 |
||
| 050 | 0 | 0 |
_aHF 5415.5 _bF73U |
| 100 | 0 |
_aFreeland, John G. _990846 |
|
| 245 | 1 | 4 |
_aThe ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability / _cJohn Freeland |
| 260 |
_aNew york : _bMcGraw-Hill, _c2003 |
||
| 300 |
_aviii, 353 p. ; _c24 cm |
||
| 502 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aCUSTOMER RELATIONS _xMANAGEMENT _956042 |
|
| 650 | 0 |
_aBRAND NAME PRODUCTS _xMARKETING _xMANAGEMENT _950681 |
|
| 650 | 0 |
_aCUSTOMER LOYALTY _954270 |
|
| 850 | _aSPU | ||
| 942 |
_cGEN _2lcc |
||