| 000 | 00935nam a2200241 4500 | ||
|---|---|---|---|
| 005 | 20180825102352.0 | ||
| 008 | 041110s 2004 eng | ||
| 020 |
_a1591391474 _c1348 |
||
| 049 | _bSPU-CHN | ||
| 050 | 0 | 0 |
_aHD 9999 _bD93R |
| 100 | 0 |
_aDyer,Davis _990839 |
|
| 245 | 1 | 0 |
_aRising tide : lessons form 165 years of brand building at procter & gamble _cDavis Dyer _h[book] |
| 260 |
_aBoston : _bHarvard Business School Press, _c2004 |
||
| 300 |
_ax, 467 p. : _bcol.ill ; _c25 cm |
||
| 502 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aPROCTER & GAMBLE COMPANY--HISTORY _990840 |
|
| 650 | 0 |
_990841 _aBRAND NAME PRODUCTS _zUNITED STATES _xCASE STUDIES |
|
| 650 | 0 |
_aPRODUCT MANAGEMENT--UNITED STATES--CAS STUDIES _990842 |
|
| 700 | 1 | 0 |
_adalzell, Frederick _990843 |
| 700 | 1 | 0 |
_aOlegario, Rowena _990844 |
| 942 | _cGEN | ||
| 999 | _c75867 | ||