000 00965nam0a22002410004500
005 20170210193225.0
020 _a0130830445
049 _bSPU-CHN
050 0 0 _aHF 5415.2
_bM34M 1999
100 1 _aMalhotra, Naresh K
_970168
245 1 0 _aMarketing research : an applied orientation
_h[book]
250 _a3rd ed.
260 _a"Upper Saddle River, N.J.":
_bPrentice - Hall,
_c1999
300 _a"xxxv, 763 p.,ill ; 26 cm."
500 _aIncludes bibliographical references and index
650 0 _aMARKETING RESEARCH
_934106
650 0 _aMARKETING RESEARCH
_xMATHODOLOGY
_970169
942 _cGEN
999 _c75822