| 000 | 00679nam0a22002290004500 | ||
|---|---|---|---|
| 005 | 20170210193213.0 | ||
| 020 | _a0060081988 | ||
| 049 | _bSPU-CHN | ||
| 050 | 0 | 0 |
_aHF 5823 _bR53T 2002 |
| 100 | 1 |
_aRies, Al _984223 |
|
| 245 | 1 | 0 | _aFall of advertising and the rise of PR |
| 250 | _a1 st ed. | ||
| 260 |
_aNew York: _bHarper Business, _c2002 |
||
| 300 | _a"xxi, 295 P.,ill ; 22 cm" | ||
| 650 | 0 |
_aADVERTISING _936801 |
|
| 650 | 0 |
_aBRAND NAME PRODUCTS _951706 |
|
| 650 | 0 |
_aPUBLIC RELATIONS _937301 |
|
| 650 | 0 |
_a"Ries, Laura" _990361 |
|
| 700 | 1 |
_a"Ries, Laura " _990362 |
|
| 942 | _cGEN | ||
| 999 | _c75652 | ||