000 00780nam a2200217 4500
005 20190402153047.0
008 041105s 2003eng
020 _a1564969053
_c1,895
049 _bSPU-CHN
050 0 0 _aNC 1003.E83
_bE92C
100 0 _aEvans, Judith
_989741
245 1 0 _aChallenging the big brands : how new brands win market share with innovative design
_cJudith Evans
_h[book]
260 _aGloucester, Mass :
_bRockport Publishers,
_c2003
300 _a176 P. ;
_c29 cm
600 0 _951051
_aCullen, Cheryl Dangel
650 0 _aTRADEMARKS
_xDESIGN
_984872
650 0 _989742
_aLOGOS (SYMBOLS)
_xDESIGN
700 1 0 _951051
_aCullen, Cheryl Dangel
942 _cGEN
999 _c75212