| 000 | 01059pam a2200313 a 4500 | ||
|---|---|---|---|
| 005 | 20250613000719.0 | ||
| 008 | 041104s1995 iluab b 001 0 eng | ||
| 020 | _a0256136963 | ||
| 020 | _a0256136971 (international students ed.) | ||
| 040 | _aSPU | ||
| 049 | _bSPU-BK | ||
| 050 | 0 | 0 |
_aHF 5823 _bB44I 1995 |
| 100 | 1 |
_aBelch, George E. _989697 |
|
| 245 | 1 | 0 |
_aIntroduction to advertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch, Michael A. Belch. _h[book] |
| 250 | _a3rd ed. | ||
| 260 |
_aChicago : _bIrwin, _c1995. |
||
| 300 |
_axxii, 762 p. : _bill. (som col.), col. maps ; _c29 cm. |
||
| 490 | 4 |
_aThe Irwin series in marketing _989698 |
|
| 449 | _a110210 | ||
| 504 | _aIncludes bibliographical references (p. 721-738) and index | ||
| 650 | 0 |
_aADVERTISING. _936801 |
|
| 650 | 0 |
_aSALES PROMOTION. _943068 |
|
| 650 | 0 |
_aCOMMUNICATION IN MARKETING. _948624 |
|
| 700 | 1 |
_aBelch, Michael A. _969576 |
|
| 942 | _cGEN | ||
| 998 |
_aBenz 0906 _bBenz 0906 |
||
| 998 | _aNuch 041104 | ||
| 999 | _c75189 | ||