| 000 | 01326cam a22003014a 4500 | ||
|---|---|---|---|
| 005 | 20170210193029.0 | ||
| 008 | 041008s2001 ohuab b 001 0 eng | ||
| 010 | _a 00068752 | ||
| 020 |
_a0324062532 (core text with Info Trac) _c4477 Bht. |
||
| 020 | _a0324125682 (core text only) | ||
| 040 | _aSPU | ||
| 049 | _bSPU-CHN SPU-BK | ||
| 050 | 0 | 0 |
_aHF 5837 _bS45P 2001 |
| 100 | 1 |
_aSemenik, Richard J. _971347 |
|
| 245 | 1 | 0 |
_aPromotion and integrated marketing communications / _cRichard J. Semenik. |
| 260 |
_aCincinnati, Ohio : _bSouth-Western Thomson Learning, _c2001 |
||
| 300 |
_axxxix, 582 p. : _bill. (some col.) ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aADVERTISING CAMPAIGNS. _952038 |
|
| 650 | 0 |
_aCOMMUNICATION IN MARKETING. _948624 |
|
| 942 | _cGEN | ||
| 998 | _aNuch 081004 | ||
| 999 | _c74395 | ||